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Aditya Birla Sun Life Consumption Fund - Growth - Direct Plan vs ICICI Prudential FMCG Fund - Direct Plan - Growth
Aditya Birla Sun Life Consumption Fund and ICICI Prudential FMCG Fund are both in the Sectoral/ Thematic category, from Aditya Birla Sun Life AMC Limited and ICICI Prudential Asset Management Company Limited respectively. Aditya Birla Sun Life Consumption Fund has posted a higher 3-year rolling CAGR. Aditya Birla Sun Life Consumption Fund has the lower expense ratio. See the full table and FAQ below for the complete real-data comparison.
Basics
Aditya Birla Sun Life Consumption Fund has the lower direct-plan expense ratio, by 0.75 percentage points.
| Aditya Birla Sun Life Consumption Fund - Growth - Direct Plan | ICICI Prudential FMCG Fund - Direct Plan - Growth | |
|---|---|---|
| Category | Sectoral/ Thematic | Sectoral/ Thematic |
| AMC | Aditya Birla Sun Life AMC Limited | ICICI Prudential Asset Management Company Limited |
| Benchmark | Nifty India Consumption TRI | Nifty FMCG TRI |
| NAV | ₹228.23 (2026-09-30) | ₹426.12 (2026-09-30) |
| AUM | ₹5,842.846 Cr | ₹1,546.304 Cr |
| Expense Ratio (Direct) | 0.94% | 1.69% |
| Inception | 2005-06-14 | 2012-12-04 |
Returns
Aditya Birla Sun Life Consumption Fund leads on 3-year rolling CAGR (17.5% vs ICICI Prudential FMCG Fund's 14.0%) - see the FAQ below for percentile context within each fund's own category.
Risk Metrics
Aditya Birla Sun Life Consumption Fund has been the more volatile of the two by standard deviation.
| Aditya Birla Sun Life Consumption Fund - Growth - Direct Plan | ICICI Prudential FMCG Fund - Direct Plan - Growth | |
|---|---|---|
| 3Y Sharpe Ratio | 0.09 | -0.84 |
| 3Y Alpha | -1.961% | -2.311% |
| 3Y Std Deviation | 13.0202% | 11.9026% |
| 3Y Calmar Ratio | 0.38 | -0.11 |
Portfolio Analytics
Aditya Birla Sun Life Consumption Fund carries the higher portfolio P/E ratio (a rougher proxy for how richly the underlying holdings are valued) - see the table below for the full comparison.
| Aditya Birla Sun Life Consumption Fund - Growth - Direct Plan | ICICI Prudential FMCG Fund - Direct Plan - Growth | |
|---|---|---|
| P/E Ratio | 48.49 | 35.279 |
| P/B Ratio | 4.43 | 6.8147 |
| Dividend Yield | 0.84% | 1.57% |
| Active Share | 55.2% | 20.2% |
| Portfolio Turnover | 28.999999999999996% | - |
| YTM | - | - |
| Duration (Macaulay) | - | - |
Punji Fund Health Score
Aditya Birla Sun Life Consumption Fund and ICICI Prudential FMCG Fund carry the same Punji Quality grade.
| Aditya Birla Sun Life Consumption Fund - Growth - Direct Plan | ICICI Prudential FMCG Fund - Direct Plan - Growth | |
|---|---|---|
| Quality Grade | D | D |
| Safety Grade | C | D |
| Compound Grade | C | D |
Frequently asked questions
Which has a higher 3-year return, Aditya Birla Sun Life Consumption Fund or ICICI Prudential FMCG Fund?
Aditya Birla Sun Life Consumption Fund's 3-year rolling CAGR of 17.5% is higher than ICICI Prudential FMCG Fund's 14.0%. Aditya Birla Sun Life Consumption Fund sits in the 52nd percentile of its category on this metric, versus the 17th percentile for ICICI Prudential FMCG Fund - though note both funds may belong to different categories with different medians, so a raw CAGR comparison doesn't account for how each fund performed relative to its own peers. A higher historical return also doesn't necessarily mean lower risk; check the risk metrics below before concluding either fund is the "better" choice.
Which has a lower expense ratio, Aditya Birla Sun Life Consumption Fund or ICICI Prudential FMCG Fund?
Aditya Birla Sun Life Consumption Fund's direct-plan expense ratio is 0.75 percentage points lower than ICICI Prudential FMCG Fund's. Over long holding periods, a persistent expense-ratio gap compounds into a materially different final corpus even if the two funds' gross returns are similar - it's one of the few fund attributes you can compare with total certainty upfront, unlike future returns, since the fee is contractually fixed rather than a historical estimate.
Which fund carries more risk, Aditya Birla Sun Life Consumption Fund or ICICI Prudential FMCG Fund?
By standard deviation (a measure of how much a fund's returns swing around its own average), Aditya Birla Sun Life Consumption Fund has been more volatile than ICICI Prudential FMCG Fund over the trailing window. Standard deviation captures total volatility in both directions - up and down - so a higher figure means bigger swings generally, not necessarily bigger losses specifically. Sharpe ratio (0.09 for Aditya Birla Sun Life Consumption Fund vs -0.84 for ICICI Prudential FMCG Fund) is a better single measure of risk-adjusted return, since it weighs the return earned per unit of volatility taken rather than volatility alone.
Which has higher AUM, Aditya Birla Sun Life Consumption Fund or ICICI Prudential FMCG Fund?
Aditya Birla Sun Life Consumption Fund has ₹5,843 Cr in assets under management, versus ₹1,546 Cr for ICICI Prudential FMCG Fund. A larger AUM generally means deeper liquidity and lower per-unit fixed costs for the AMC to spread across investors, but an AUM that's very large relative to a fund's category and strategy (especially in small/mid cap categories, where the investable universe is smaller) can also make it harder for a manager to enter and exit positions without moving the price - bigger isn't automatically better, especially for less liquid categories.
Which fund has a longer track record, Aditya Birla Sun Life Consumption Fund or ICICI Prudential FMCG Fund?
Aditya Birla Sun Life Consumption Fund launched on 2005-06-14, making it older than ICICI Prudential FMCG Fund (launched 2012-12-04). A longer track record means more real market cycles (bull runs, corrections, rate cycles) the fund has actually navigated, which is useful context for judging consistency - but it isn't a guarantee of future performance, and a newer fund isn't automatically worse, especially if it's run by an experienced manager or team with a track record at a prior fund.
Data as of 2026-10-01. Source: AMFI disclosures via Punji. Not investment advice.